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How do you go about
getting your hands on a fair cash offer?
In some ways meeting with a cash property
buyer is not unlike a job interview. Both sides can forget each is
selling something.
You probably start out with a figure in
mind. That's only natural. The cash property buyer will do likewise by
determining the market value of your property as a starting point.
But the way you calculate the value of
your house may bear little relationship to what the cash property buyer
considers a fair cash offer for your house.
Why the different
perspectives? Cash has a price..
"A cash for your house"
service operates in a market like any other service..
As the seller bear in
mind that cash property buyers / professional homebuying
companies provide a service. And that service has to be
paid for. Cash property buyers run their businesses on
the expectation that there is a fair margin to be made.
Otherwise they wouldn't be able to provide the service.
Full stop.
Don't get me wrong. A cash buyer will
know the open market value of your property - that's the price you could
get for your property through an estate agent if you are able to wait
that long... That's always their starting point when calculating cash
offers. But a fair cash offer for your house is unlikely to be the "open market value"
or "full value" unless your property has hidden potential.
And what about the cash property buyer?
Well some won't even talk to you if you're not prepared to accept an
offer 20% below market value. End of story.
For others (and I'd include us here)
the picture is more complex. While we run our businesses on the basis of
a certain margin, how an offer is "packed" can be more complex. To
us, and many others, it's not as simple as just asking the question
"would you accept an offer 20% below market value".
If only things were
always simple..
Why? Some house sales
are of what I would call the "plain vanilla" kind. These
include people stuck in property chains or relocating.
Others are far more complex because of the financial
situation of the vendor (for example). These need more
creative thinking - where simply making a 15-20%
below market value cash offer doesn't work. This is not
because the seller won't except the offer. It's more
that their circumstances dictate they can't.
The more sensible approach here is to
work through whether there is a win-win outcome.
Take an example of a property with a
second charge which leaves the seller little flexibility in terms of how
they price their house. If the charge can be converted to an unsecured
loan (a personal loan) then the seller can move which is what they
really want. Sure the loan doesn't disappear, but if the seller is
struggling with mortgage payments this could help them achieve their
aim.
The bottom line is:
Do you need the
service....or is it just convenient to sell quickly?
A service that you need is worth paying
for if it helps achieve your aims. It's easy to forget that a trader or investor
will be very motivated to buy your house. Of course they
will, that's why they're in business. A sensible cash offer for your
house is always closer than you think...if you know what you really
want. Or need.
What's more
selling your house quickly to a cash property buyer
does not have to mean you'll be much of out of
pocket.
Nor does it have to mean you need to move out quickly or
even in the longer term. The underlying rationale is
that you sacrifice equity to sell, rather than hard cash. For some
people, under some circumstances, it's an attractive proposition. Even
painless.
Back to the fair cash
offer..Our view is that
any
property trader worth their salt will be just as
interested in your circumstances as your property,
probably more so. This is because they'll hard to find
a solution to your present circumstances.
Both
parties have an incentive to arrive at a fair cash offer.
There is rampant competition in the
property market. If there are "rogue" property companies out there,
getting away with making 50% below market value cash offers to people,
they only exist because some vendors continue to be uninformed. Which in
a way, brings me back to why we built this site in the first place...
Getting what you want..
If you meet two companies
rather than just one it does give you a stronger negotiating position
and also a ‘fall back’ position if you find you don’t like one of the
companies or find they can’t meet your needs. Adding a bit of
competition between cash buyers works in your favour. But if you have
meetings with too many companies, you risk coming across as a
timewaster, and so actually increase the risk that you won’t be taken
seriously as a seller. The cash buyers you've contacted won’t put
much effort into working out a solution for you.
..play the
field..but.. What sellers
fail to realise it that the property world is a small one. It's up to
you whether you're honesty extends to letting the companies you contact
know who else you have been in touch with (if asked).
If you get caught out (it wouldn't be
the first time we have bumped into someone else we know on a deal..)
then buyers will question your integrity and your cash offer may well
slip from your grasp. All the rules of
house sale negotiations hold true here. Remember though property
cash buyers get a lot of practice. If you are open and genuine about
what you really want you're far more likely to get a fair cash offer. |