Your house valuation is too important
to leave to other people. Plain and simple....
After all, your
financial future is at stake...So..
No matter how you intend to sell,
your home valuation is an area you'll want to take an
interest in. Big time. But the good news is that valuing your home isn't too complicated once you know what's involved.
A house valuation is
an art..not a science.
For any given property there is a range
of possible values. This range depends on a number of
factors. Supply and demand being one. How quickly you
want to sell being another.
To what extent is any
house valuation accurate?
Good question.
A number of commentators (including
estate agents!) suggest the practice of over-valuing
property in the UK is widespread. Who remembers the
BBC’s ‘Whistleblower’ programme in March 2006?
Whether estate agents are consciously
aware of the practice or not, it’s easy to see how some
properties might come to the market over-valued.
But do remember, any house valuation
will always involve an element of judgement.
Why you need to value your own house
In its most basic form the
over-valuation of properties is a tactic some estate
agents may use to win new business. And if the actual
selling price is a negotiated one then you
may wonder where’s the harm?
Make no mistake. Some agents will
try to appeal to your emotional need...for a high house valuation..
For lots of lolly...
Most of us want to believe
(really we do..) our property is worth as much as
possible. So it’s easy to be seduced by inflated numbers
because ‘the estate agent knows best’.
And the truth is..
An estate agent's house valuation is best thought of as an
opinion on where you should pitch the asking price of
your house. A house valuation is actually closer to a selling price rather than an asking price.
But don't lose lolly either..
At the other end of the scale you also need to
guard against under-valuation of your house –
particularly if you intend to negotiate with buyers
directly.
As cash property buyers we always ask vendors how
they arrive at their house valuation. Few if any seem to do their
own research. They should.
Nine out of ten will reach
for the phone and simply call a local estate agent. If
there's no well researched valuation in place we go on
to produce a "transparent" valuation for them to
consider. Well, why wouldn't you?
The art of DIY valuation - the only
way to safeguard your interests..
It is important to remember that some sellers (and
buyers) are especially vulnerable to over-valuations.
Don't be one of them. Your property sale is more likely
to fall through if it is over-valued in the first place.
Think about it.
With so many ways to compare property
prices buyers may 'cool off' or their lender may fail to
value the property at its asking price. Even worse, your house may fail to attract offers.
Alternatively, you
might end up turning down perfecting reasonable offers!
Guidance is at hand..
If you're selling a property soon do
take a look at our extensive house selling guide. Our
site map is good place to start. No matter how you
plan to sell, our guide will help you get a
better price for your property.
But for now, more on
valuations..
Methods of house valuation
Technical talk...but
only for a moment..
There are three methods of property or house valuation:
cost approach
income approach
comparables approach
The generally accepted method in the residential property market is the
comparables method of house valuation. So we are going
to focus on that.
Most property people (including us) use some form of comparables
approach because it is objective. The method does
not rely on one person's preferences whether they are a
surveyor, agent, buyer or seller. The downside is that
it works less well for unusual properties.
How to value your house
Let's be clear...
This is exactly the same
approach we would use if we were valuing your house..
We
recommend you incorporate most, if not all, these steps
into the process you use to research your house
valuation and its asking price.
Step one - Research
historic prices.
This will give you a
baseline to bat from..
Get recent online historic data for properties like
yours (preferably in your street) using sites like
www.ourproperty.co.uk,
www.nethouseprices.com
and
www.mouseprice.com.
Although this information will be out of date it will
provide you with a baseline of selling prices rather
than asking prices.
Then fast forward to the current market..
Step two
- Speak to local agents about current prices and
demand.You can research current asking prices on the web
using the likes of Rightmove. But you'll also have to
speak to local agents.
Local estate agents will be able to talk to you about very recent
and current sales and
market sentiment. If any estate agents have 'for sale'
boards up in the immediate vicinity contact these first.
Note that legally speaking, agents cannot reveal how much a
property sold for until three months and one day after
it sold. But they should be able to comment on the
relationship between asking and sold prices.
The most comprehensive source of
individual house price information can be found at
www.landregistry.co.uk
and is useful if you want to
know the price specific houses sold for.
Then bring out the big guns..get
professional help for pennies..(almost)
Step three - Buy a third party valuation
report
Invest in a Hometrack Report for your property – this
is available at
www.hometrack.co.uk.
You're not limited to using
Hometrack, there are alternatives, but it's robust and
well priced. It also has the advantage of being widely available to
buyers and sellers.
The Hometrack system is widely respected by finance
and property
professionals including surveyors and some agents who use it
as one of the components of their own house valuations.
The Hometrack system is a bit like
having a team of surveyors working for you..
Why this system? The reports use Realtime™, an
automated valuation system used by high street banks and
mortgage lenders. If it's good enough for these
guys..then it's good enough for us.
In most cases the Hometrack system will give you a
good indication of a property’s value, something that
you can't get from simply looking at previous sales in
your area.
There are exceptions...
Each Hometrack valuation comes
with a confidence level of low, medium or high. The more
unusual the property or the fewer comparable sales
available, the lower the confidence level.
However for the vast majority of properties the given price range is an excellent
guide.
How to use the report..
You then simply use the other information
collected in the other steps in the process to establish
where your property should be on the range. Depending on
the confidence level attached to the reported average price for your
property you can weight the report more or less.
A Hometrack Online Valuation Report for your property is
available for around £20. In our view it is worth every
penny. Especially when you consider how much money is at
stake.
Each report of about 10 pages in length includes
essential information on the price of comparable
properties in your area and important trends such
as the average number of viewings per property and the
average time it takes to sell a property in the area.
Making sense of the information
collected so far..
Does all the information collected so far make sense?
You may not be able to explain any anomalies but are you
comfortable with the trends? The information you have
collected should give you a pretty good idea of a range
of likely values for your house valuation.
Still want an estate agent's input?
An optional step..meet the agents.
Step four - Get estate agents
valuations
Estate agents' input is always an important part of
the house valuation process no matter how you plan to
sell your home. Only agents are really in tune with local sentiment. Get three estate agents valuations for
your property. You'll get better quality information
from the agents if you invite them round to view and
value your house. Most will give you an opinion on the
phone if you approach it the right way..but if you are
selling through agents you might as well invite them
round..
Milk the meetings..
Use the meetings to grill agents on local
market conditions and their experience of selling a
house like yours.
Having obtained three estate agents valuations the
average of these may be the best starting point
for establishing an asking price all things being equal.
The final selling price is likely to be +/- 5%-10% of
this figure depending on demand for your property at a
given point in time.
For more detail on how to assess agents please return
to the estate agents section of this site.
In Scotland, where there is a different selling
process, the available information is slightly
different. As is who you might talk to. But the use of
past and present prices is comparable. Hometrack now covers Scotland and further resources are provided in our
Directory
You're not through yet..one more
refinement...but it's important.
Step five - Settling on an initial figure
Having collected all your information compare the
agents' average valuation to the 'estimated value'
thrown up by the Hometrack report. You can anticipate
the agents' average valuation will be slightly higher
than the Hometrack average. Refer to your other research
if the Hometrack report has a low confidence level or
appears out of whack with the agent's house valuation.
The killer question.. The question to then
ask is any difference between the two numbers easily
explained by the condition of your property and current
demand or the difference between asking and sale prices?
Now we need to talk tactics..
Your house valuation - deciding on tactics
The psychology of setting asking
prices..
Traditionally most asking prices are set with some room
for manoeuvre built in to them. It's simply part
of the psychology of selling.
You can decide if
and how you factor this into your tactics for your
house sale. If you're looking for a quick sale then your
approach will be different to a seller who is simply
'testing the water'. You'd be surprised..
Examples help...
For a quick sale undercut the price
of similar properties in your street to make your house appear relatively more attractive.
The difference doesn't need to be significant.
Or you can advertise your house at its
open market value but qualify it by adding 'price
negotiable' if you want to sell quickly. If you are not
in a hurry or feel your asking price is close to the
actual valuation or comparable, stick
to your guns. Just add the postscript 'no offers'.
You can also price your house as
'discounted for quick sale' or 'realistically priced for
quick sale'. There are quite a few
options to consider.
And finally (almost)..
Ultimately the final asking price is a
judgement call. But your asking price needs to be based
on a house valuation backed up by solid research - and
the degree to which you want to sell your house quickly.
And in a changing market as we have in July 2007, what do you do when the market starts to
slow down? House valuations in
Scotland bring their own particular complications.
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