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Using newspapers to advertise your house

Advertising your house for sale in newspapers is a good idea if you want to sell your house quickly even if you are using an estate agent.

Most agents advertising is very standard. Supplementing your agent's efforts gives you an opportunity to make your property more distinctive. You may also be able to reach different audiences. Extra advertising will come at a price but if you're hoping to sell your house quickly you may think the extra cost is justified.

Before you write a word, you need to decide which publications to advertise in – publications which will reach your target audience and have a strong property section.

The most comprehensive listing of newspapers can be found at www.newspapersoc.org.uk. Here you will find everything you need to know to make your initial selection including:

  • Publication dates
  • Details of readership /distribution
  • Contact details
  • Details of any property sections/supplements

    Next, call the advertising department and ask to speak to the person in advertising sales who handles the display / classified adverts section of the paper for property or houses for sale (whatever the publication calls it).

    The size of advert will probably not have much of an impact on the number of enquiries you'll receive. This means you'll probably want to speak to the person dealing with classified property advertising - unless you have set aside a large budget. Even then, your money is probably better spent elsewhere.

    Tip One exception might be if you plan a very wordy advertisement (say for a large property). In this case it might just be worth investing in a display advert as many newspapers will not send a proof to classified advertisers.

    Use the call to re-confirm your understanding of:

  • Distribution – where and how
  • What proportion of the circulation is paid for
  • What they know of their readership (‘demographics’)

    Ask about any discounts on offer for multiple adverts in the paper in consecutive weeks. Weigh these up against your budget and timeframe before making a decision about how many advertisements to place. Make it clear you are a private advertiser rather than an agent (you’ll get a better price).

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