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Property advertising made easy..

Property advertising is very bland - almost generic. This is probably because estate agency property particulars have become so standardised in the UK.

So your main challenge is to make your advertisement stand out from others. It appears that the industry is stuck in a time warp with few agents wishing to do anything different. There are exceptions including London agent Wooster & Stock. Its worth spending a few minutes reading some of their descriptions for properties in the same price range as yours.

In some respects this makes your job of creating a distinctive advertisement easier.

More good news. The publication or newspaper you are using to advertise your property will deal with the artwork for the advertisement (the 'look and feel') which in 90% of cases will just be words in anycase. So all you have to worry about is the words. Likewise if your advertisng on the internet where the format tends to be pre-set by the web site you are using.

So what is good property advertising? An effective advert will:

  • Put the property in context
  • Describe the important features
  • Convey what it is like to live there (the benefits)
  • Describe the above in a way to appeal to your target buyer

    Still not clear - then let's look at an example of poor advertisng and effective advertising.

    Poor advertisng
    BLACKHEATH - 4 bedroom 1930s house for sale. 2 reception rooms, central heating, large garden, excellent condition - newly redecorated. 450,000.

    Effective advertisng
    THE PERFECT FAMILY HOME! Just a stones throw from the heath, this much loved Blackheath 1930s family home is now for sale. Ooses period features and charm including three original fireplaces. 4 double bedrooms (no one misses out), 2 large reception rooms. Be Nigella in the 20ft dining kitchen, kitted out with professional standard appliances. Secluded, 100ft sun trap garden, great for entertaining in the summer. Quiet road. Good schools, restaurants and transport links closeby. First to view will buy. 450,000.

    Reurn to Selling Privately

    Return to Sell Your House Quick Help

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