Selling houses privately Ė get the 4Ps right
Selling houses privately can take a long time..if you fail to grasp the 4Ps - product, price, promotion and presentation, and how they should be applied to sell your house quickly.
Even if you decide not to be involved in your sale to any great extent it helps to understand how the 4Ps influence your sale. However it becomes vital when you take on the estate agentís role.
Getting a fast sale will almost certainly involve your buyer believing your house is good value. Occasionally you might strike gold and find a buyer who believes they MUST buy your house. But this is the exception.
And don't forget we never said that selling houses privately was easy but a little understanding goes a long way.
Your product - bricks and mortar
You need to try to get yourself into a frame of mind where you can stand back from your house Ė itís your home after all Ė and see it as others might see it.
This is harder than it sounds for home owners as unlike an agent you are unlikely to have the benefit of being able to compare your house with many others like it. But unless you can see its strengths and weaknesses and how these can be enhanced and compensated for it for its unlikely your Ďproductí will achieve its full potential. And this means you won't meet your goal of selling your house quick for a good price.
'Bricks and mortar' will also form the basis of your own house valuation before you set the asking price. An appreciation of what type of sellers your house will appeal to, also shapes the marketing of your proeprty.
Don't rush to set the price
If you fail to price your house incorrectly, both for your target market and local market conditions, youíre could fail to get a quick sale. Or worse, you could lose money by selling your house too cheaply - a common occurance when selling houses privately.
There's always a balance to be achieved depending on your priorities. Donít be lulled into thinking that because your next door neighbour got £X for their house three months ago you can do the same now. Market conditions can change.
The single best investment of your time when
selling houses privately is to research your own house valuation.
The time involved will repay itself many times over.
Ultimately a house is only worth what someone is willing to pay for it. And you have to keep in mind your ultimate goal which is to sell your house quickly.